Portfolio

Here is work I loved to work on. Each project was a collaboration with art directors and writers. All rooted in the philosophy: How can we make this better?

Felycin-CA1

Brand Foundation, Strategy & Concept

Many cat owners and vets don't know there's a threat hiding between cat's heartbeats. We can show them there's a way to fight back.

Designer: Callie Holmes

Writer: Erin McCarthy

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Field & Stream Pack Provisions

Brand Foundation & Content Direction

Hunters and outdoors people are set in ther ways about what it means to support their dog's health, energy and vitality. We designed this new line of dog food products from a legacy brand to change their minds.

Designer: KC Rudolph

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Pet Lifetime of Care 2.0 Look Book

Creative Direction & Content

In this follow up to the 2021 study, we turned data into a story veterinarians want to read. Winner of 2025 Vetty Award.

Designer: Brendan Culp

Editor: Kristi Fender

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Brand Foundation & Content Direction

Bringing a fresh perspective to pet pheromones with the launch of a new line of calming products for dogs, cats and bunnies.

Designer: Brendan Culp

Writers: Maddie Daniel & Adam Wilbers

View on Amazon

CareCredit Vet

Creative Concept & Content

This merchandising captures the fun and energy of boarding, grooming, daycare and training as a way to introduce pet owners to CareCredit for these experiences. Winner of 2024 Vetty Award.

Designer: Brendan Culp

Editor: Kristi Fender

Click image to view.

American Regent Animal Health Website

Strategy, Concept, Content Direction & Copy

Innovative side-scrolling website for American Regent Animal Health, Inc. developed to showcase capabilities and drive new product collaboration.

Designer: Brendan Culp

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GCSAA Commercial

Concept & Script

Developed to show appreciation and support for golf course superintendents' hard work in challenging times. Shot on a local golf course in Summer 2020. Aired on the Golf Channel in 2020-2021.

Videography & Editing: Douglas Shepperd

Click image to watch.