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Portfolio

Here is work I loved to work on. Each project was a collaboration rooted in the philosophy: How can we make this great?

Adequan Canine

Social Strategy

Launched client's first-ever Reddit campaign for dog owners.

Bitwerx

Website Strategy

Breathed new life into the website for an AI-powered veterinary PMS.

Felycin-CA1

Launch Strategy

Launched a new hope for cat owners and veterinarians.

Secure Pet

Launch Strategy

Brought a fresh perspective to pet pheromones.

CareCredit

Merchandising

Introduced the #1 pet care credit card to a new market.

Adequan i.m.

Website Strategy & Content

Developed a beautiful site for horse owners and veterinarians.

Adequan Canine

Social Strategy

Refreshed LinkedIn campaign based on learnings for maximum impact.

CareCredit

Magazine Content

Extended the reach of 2024's hearing reserach campaign.

Field & Stream Pack Provisions

Launch Strategy

Developed a new pet food for a legacy brand from scratch.

Adequan Canine

TikTok Strategy

Launched consumer TikTok ads for a dog arthritis medication.

CareCredit

Long-form Content

Launched new research for audiologists and consumers.

CareCredit

Print Campaign Content

Reminded equine vets they deserve to get paid for their passion.

Adequan Canine

Content Strategy

Delivered a new resource for earlier arthritis diagnosis in dogs.

CareCredit

Long-form Content

Delivered fresh data in a readable, friendly format.

ReGum Vet

Website Strategy

Launched a sales-focused website targeting veterinarians.

American Regent Animal Health

Website Strategy

Redesigned a corporate website into a more engaging experience.

Adequan Canine

Website Strategy & Content

Refreshed website with dog owners and veterinarians in mind.

GCSAA

Commercial

Showed appreciation for golf course superintendents during the pandemic.

© 2026 by Lauren Waters

Contact

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Social

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