Resume
Experience
Sept. 2025-Feb. 2026
ASSOCIATE DIRECTOR, STRATEGY
S&A
Overland Park, KS
I went all in on brand strategy and messaging frameworks.
​I led strategy for a variety of projects, shortening the time for client approval of concepts and streamlining the content development process for our writers.
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To support my personal growth, I did a deep-dive into creative strategy frameworks and provided trend analysis for the team.
Nov. 2022-Aug. 2025
ASSOCIATE DIRECTOR, CONTENT
S&A
Overland Park, KS
I focused on brand positioning and message frameworks to guide content and design. I also took on a creative director role for 3 in-depth website redesigns that won VETTY awards.
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With a small but mighty team, I also continued to write, focusing on long-form content, SEO and email optimization both internally and for our clients.
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I mentored a junior Content Specialist, helping her grow her writing and professional communications skills. We both received high praise from the S&A leadership team for her progress. (And she's a rockstar now!)
Jan. 2021-Nov. 2022
SENIOR CONTENT SPECIALIST
S&A
Overland Park, KS
​In addition to content strategy, I continued to deliver high-quality, accurate content with minimal errors, often with quick turnarounds.
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This role led to more visiblity with clients. The account directors and I streamlined processes for complicated multi-touchpoint campaigns that are still used to this day.
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I mentored junior writers to develop their skills in writing, editing, proofreading, concepting, and professional communications.
Jan. 2017-Jan. 2021
COPYWRITER
S&A
Overland Park, KS
Our more B2B clients adopted social media and email into their marketing plans, I put my skills to work on content plans and writing copy to support their digital strategies.
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I grew as a professional by working closely with our small team of art directors and account managers. I established myself a creative leader by providing regular inspiration and trend updates to the team.
July 2014-Dec. 2016
JUNIOR COPYWRITER
S&A
Overland Park, KS
The start of it all. I cut my teeth on projects like mode of action videos for veterinary medications, where I translated scientific information into digestible content.
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I strengthened my copywriting skills by providing concepting & content for direct mail and in-practice promo materials for a leading healthcare credit card.
Before 2014
EVERYTHING ELSE
Miscellaneous
Multiple Locations
Sports apparel marketer, embroidery digitizer, graphic design teaching assistant, front desk supervisor, child care assistant.
Education
2006-2010
UNIVERSITY OF MISSOURI
Bachelor of Journalism, Strategic Communication
Columbia, MO
I entered college with a dream to be a magazine designer and left with a dream to be a creative director.
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In my four years at Mizzou, I gained a strong foundation in journalistic principles that guide my writing to this day.
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I also stepped off the usual path and studied Alfred Hitchcock, Alexander the Great, envrionmental science, printmaking, rural sociology, ghost stories, mythology and religious symbolism.
Professional skillset
Brand Strategy
Content & Creative Direction
Content Strategy
Tactical Planning
Print & Digital Content
Copywriting
Social Media Strategy
Reporting & Analysis
Creative Concepting
Video Scripts
Creative Team Management
Microsoft 365 Copilot (Office)
Instagram & Facebook
Google Analytics & Search Console
Wix & Hubspot
Tools & proficiencies
Adobe Creative Cloud
Figma
Mailchimp
Awards & recognition
2021-2025
THE VETTY AWARDS
North American Veterinary Community (NAVC)
For work at S&A
I won 16 VETTY Awards for copywriting, long-form content, website content & strategy, video content direction, and tradeshow marketing in collaboration with a small team of designers and writers.