Experience
Honestly I Do Love
Founder & Creative Director
Feb. 2026-Present
After 11 years at a small ad agency, I set out for new adventures. Whether it's freelance, in-house or another agency, I look forward to flexing my creativity in new ways.
Honestly I Do Love is my brand studio and newsletter. I'm explorting creative strategy, writing and graphic design while looking for new work opportunities.
S&A
Associate Director, Strategy
Sept. 2025-Feb. 2026
It was strategy all along? I was offered this role in recognition of my natural strategic thinking. My focus shifted to creative strategy for digital campaigns and brand launches, with occasional writing and editing on the side.
Not one to miss a learning opportunity, I jumped straight into all things creative strategy. This helped me deliver better briefs that led to stronger creative ideas and faster client approvals (yay!)
S&A
Associate Director, Content
Nov. 2022-Aug. 2025
Level up! On top of my regular writing duties, I developed brand positioning and message frameworks for new product launches and overhauled stale digital campaigns.
Job highlight: managing my first direct report. Together we worked on goals like professional communications, presentation skills and fine-tuning copy.
S&A
Senior Content Specialist
Jan. 2021-Nov. 2022
Where things got real. My tasks expanded beyond copywriting to include campaign planning and content strategy. I participated in client meetings (even travelling for annual planning and training) and developed great working relationships with the account team.
S&A
Copywriter
Jan. 2017-Jan. 2021
Junior Copywriter
July 2014-Dec. 2016
The start of it all. I cut my teeth on projects like mode of action videos for veterinary medications, where I translated scientific information into digestible content.
My copywriting projects included concepting & content for direct mail and in-practice promo materials for a leading healthcare credit card.
Everything Else
Miscellaneous
2006-2014
Sports apparel marketer, embroidery digitizer, junior-junior copywriter, graphic design teaching assistant, front desk supervisor, child care assistant.
Education
University of Missouri
Bachelor of Journalism,
Strategic Communication
2006-2010
I entered college with a dream to be a magazine designer and left with a dream to be a creative director.
In my four years at Mizzou, I gained a strong foundation in journalistic principles that guide my writing to this day.
I also stepped off the usual path and studied Alfred Hitchcock, Alexander the Great, envrionmental science, printmaking, rural sociology, ghost stories, mythology and religious symbolism.
Skills & Expertise
Expertise
Health & Beauty, Financial Services, Animal Health, Veterinary & Pet Care
Skills
Content Development, Content Strategy & Direction, Messaging Frameworks, Copy Editing & Proofreading, Brand Positioning, Strategic Planning, Trend Forecasting, Storytelling, Integrated Campaigns, Creative Execution, Editorial Direction, Team Mentorship & Collaboration
Tools
Mac, Windows, Adobe Creative Suite, Figma, Canva, Microsoft Office & Teams, Slack, Facebook, Instagram, TikTok, LinkedIn, Reddit, Claude, ChatGPT, Gemini, NotebookLM, Wix, Hubspot, Wordpress, Mailchimp
Awards & Reconition
The VETTY Awards
For work at S&A
2021-2025
I won 16 VETTY Awards for copywriting, long-form content, website content & strategy, video content direction, and tradeshow marketing in collaboration with a small team of designers and writers.
Past Clients
FIELD & STREAM
SYNCHRONY
CARECREDIT
RALLY HOUSE
GCSAA
ADEQUAN
HANNAH PET SOCIETY