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Pack Provisions

Client

Field & Stream

Role

Brand Strategy

Category

Brand Launch

Challenge

People who love the outdoors need food, treats and supplements to help their dog perform their best out.

Strategy

Show that Field & Stream Pack Provisions is real food for real outdoors dogs.

Solution

Launched in Fall 2025 exclusively at 2,400+ Tractor Supply Co. stores nationwide.

Kibble

Kibble

Wet food

Wet food

Supplements

Supplements

Treats

Treats

Treats

Treats

Product lineup

Product lineup

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