Adequan Canine

Project:

Social Strategy & Content

Role:

Social Strategy & Content

Team:

Designer: Madi Schrag

Situation: While the OA protocol phase 1 campaign was successful, creative fatigue set in. The content-heavy formats and lengthy videos did not perform as well as the simpler content, so a refresh was needed.

Strategy: Refresh OA protocol campaign based on insights from phase 1 campaign to improve content & creative for better engagement.

Outcome: Shorter content, more engaging imagery led to increase in clicks and 250k+ LinkedIn ad views.