Adequan Canine

Project:

Content Strategy

Role:

Concept, Content Strategy & Direction

Team:

Creative Director: KC Rudolph
Writers: Myself, Rob Hink & Adam Wilbers

Situation: Dogs with arthritis are often diganosed when symptoms are severe and they can't get around as well as they used to. Veterinarians need tools to help them diagnose arthritis earlier, so dogs can enjoy more active years.

Strategy: Deliver a comprehensive guide and resources to help veterinarians implement an OA diagnosis protocol in their clinic so more dogs can be diagnosed earlier.

Outcome: 100s of guide downloads and resource requests in the first 3 months. 100k+ LinkedIn ad views. Winner of 2025 VETTY Award.