Adequan Canine

Situation: Many pet owners aren't aware Adequan Canine is available or that they should ask their veterinarian about it if their dog is diagnosed with arthritis. They often turn to Reddit for advice to help their dog be more comfortable.

Strategy: Encourage dog owners on Reddit to rethink their dog's arthritis and ask their veterinarian about Adequan Canine. Use Feed, Conversation and Gallery formats with simple, engaging content and a mix of images to increase memorability.

Outcome: Clean, simple Reddit campaign targeting specific dog breeds (Boxers, Bulldogs, Rottweilers, Dalmatians, Golden Retrievers) and dog owners in general.