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Adequan Canine
Project:
TikTok Strategy
Role:
Social Strategy & Content Direction
Team:
Writer: Maddie Daniel
Video Editor: Adam Wilbers
Situation: Despite 30+ years on the market, consumer awareness of the brand was low. There was a need to establish the brand's presence on new platforms to connect with pet owners in a new way.
Strategy: Use UGC videos to drive pet owners ask their vet about arthritis treatment.
Outcome: Client's first-ever TikTok campaign. Each video earned 1+ million views. Winner of 2024 Vetty Award.
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