Adequan Canine

Project:

Website Strategy & Content

Role:

Website Strategy, Content Direction & Copy

Team:

Designer: Brendan Culp

Situation: Adequan Canine needed a refreshed website to support ongoing veterinarian campaigns and new consumer initatives. Pet owners need to quickly find information about arthritis and why they should ask their vet about the product. Veterinarians need to quickly find resources to support their clinic.

Strategy: Show how and why it's a different kind of arthritis treatment.

Outcome: Developed compelling site that works for both dog owners and veterinarians. Focused on clean UX with content informed by SEO best practices. Winner of 2023 VETTY Award.

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