Adequan i.m.

Project:

Website Strategy

Role:

Website Strategy & Content Direction

Team:

Designer: Brendan Culp
Writer: Rob Hink

Situation: Adequan i.m. needed a refreshed website to support ongoing veterinarian and trainer campaigns and new consumer initatives. Horse owners need to quickly find information about arthritis. Veterinarians need to quickly find resources to support their practice.

Strategy: Show how and why it's important to treat the disease, not just symptoms.

Outcome: Developed compelling site that works for both horse owners and veterinarians. Focused on clean UX with content informed by SEO best practices. Winner of 2023 VETTY Award.

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