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Bitwerx

Project:

Website Strategy

Role:

Website Strategy & Content Direction

Team:

Designer: Callie Holmes
Writer: Adam Wilbers

Situation: Veterinary practice management systems are a fractured, frustrating mess that many clinics don't want to deal with. They need a solution that pulls together disparate systems into something that's easy to use and saves them time.

Strategy: Show veterinary clinics that Bitwerx's AI-powered, veterinarian-reviewed system saves time and improves clinic performance.

Outcome: Delivered a high-converting, single page website based on conversion copywriting best practices.

© 2026 by Lauren Waters

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