CareCredit

Project:

Merchandising

Role:

Creative Concept & Content

Team:

Designer: Brendan Culp
Co-writer: Kristi Fender

Situation: CareCredit has a 30+ year history helping people pay for their pet's veterinary care. As market trends showed that consumers are investing more and more into their pet's overall well-being, it made sense to expand into boarding, grooming, daycare and training.

Strategy: Show pet owners the playful side of paying for things that support their pet's well-being.

Outcome: Extremely popular in locations with requests for additional materials. Winner of 2024 Vetty Award.