CareCredit

Project:

Print Campaign Content

Role:

Concept & Content

Team:

Designer: Andrew Brown

Situation: Being an equine veterinarian is fulfilling and stressful. Their busy schedules and desire to see horses cared for means they often discount fees or let payments slip by. They need a way to get paid for their passion while respecting their client's financial situation.

Strategy: Recognize the unique relationship between equine vets, their clients and horses.

Outcome: Three-part campaign that appeared in multiple equine publications. Winner of 2022 VETTY Award.