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CareCredit
Project:
Content Strategy
Role:
Creative Concept & Content Strategy
Team:
Creative Director: KC Rudolph
Writer: Erin McCarthy
Situation: Audiology visits aren't as popular as other health visions, yet they're equally important. To support hearing providers, CareCredit conducted research to better understand patients' barriers to hearing care.
Strategy: Show providers why their patients will love to hear from them.
Outcome: Delivered an insights look book, landing page and practice resources. Popular from its launch in 2024. Extended into press releases and used across campaigns in 2025 and 2026.
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