CareCredit

Project:

Long-form Content

Role:

Creative Concept & Content Strategy

Team:

Creative Director: KC Rudolph
Writer: Erin McCarthy

Situation: Audiology visits aren't as popular as other health visions, yet they're equally important. To support hearing providers, CareCredit conducted research to better understand patients' barriers to hearing care.

Strategy: Show providers why their patients will love to hear from them.

Outcome: Delivered an insights look book, landing page and practice resources. Popular from its launch in 2024. Extended into press releases and used across campaigns in 2025 and 2026.

Read Look Book