CareCredit

Project:

Magazine Content

Role:

Strategy, Content Direction & Copy

Team:

Designer: Callie Holmes
Co-writer: Maddie Daniel

Situation: Low awareness of the importance of hearing screenings means audiology providers can struggle to bring in new patients.

Strategy: Turn existing patients into advociates to help make hearing screenings become as routine as eye exams.

Outcome: Extremely popular with audiology practice teams with requests for additional copies.

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