CareCredit

Project:

Long-form Content

Role:

Creative Direction & Content

Team:

Designer: Brendan Culp
Editor & Co-writer: Kristi Fender

Situation: With declining vet visits and rising costs, veterinarians want to know how they can better connect with their clients and provide care for more pets. This follow up to the 2021 study features expanded insights veterinarians need to know to understand how pet owners make care decisions.

Strategy: Turn data into a story veterinarians want to read.

Outcome: Content repurposed into multiple pieces, including infographic and press release. Insights used across 2025 deliverables. Winner of 2025 Vetty Award.

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