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Felycin-CA1

Project:

Launch Strategy

Role:

Brand Foundation, Strategy & Concept

Team:

​Designer: Callie Holmes
Writer: Erin McCarthy

Situation: Most cat owners aren't aware of a serious heart condition that could treaten their cat's life. Treatment options focused on symptom management and keeping the cat comfortable for as long as possible.

Strategy: Show veterinarians they can fight back against a devastating feline heart disease.

Outcome: High brand recognition and veterinarian engagement. Repeat requests for additional materials from the sales team. Dozens of organic videos at a major veterinary trade show. Winner of 2025 Vetty Award.

© 2026 by Lauren Waters

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