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Felycin-CA1
Project:
Launch Strategy
Role:
Brand Foundation, Strategy & Concept
Team:
Designer: Callie Holmes
Writer: Erin McCarthy
Situation: Most cat owners aren't aware of a serious heart condition that could treaten their cat's life. Treatment options focused on symptom management and keeping the cat comfortable for as long as possible.
Strategy: Show veterinarians they can fight back against a devastating feline heart disease.
Outcome: High brand recognition and veterinarian engagement. Repeat requests for additional materials from the sales team. Dozens of organic videos at a major veterinary trade show. Winner of 2025 Vetty Award.

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