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Field & Stream Pack Provisions
Project:
Launch Strategy
Role:
Brand Foundation & Content Direction
Team:
Creative Director: KC Rudolph
Writer: Myself & Adam Wilbers
Situation: Many fishers, hunters and people who love the outdoors know and trust Field & Stream Magazine. Their dogs need food, treats and supplements to perform their best out on the trail or in the field.
Strategy: Show that Field & Stream Pack Provisions is real food for real outdoors dogs.
Outcome: Launched in Fall 2025 exclusively at Tractor Supply Co. stores nationwide.
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