Secure Pet

Situation: Since their launch 25+ years ago, dog and cat pheromone products remained largely unchanged. Pet owners and clinics had issues with overhearing plug-in diffusers and pets that refused to ignore them. The market needed a new, simpler, more sustainable solution.

Strategy: Show pet owners how using pheromones at home helps their pets feel at home.

Outcome: Tagline and creative are highly rated and extremely popular with vets and pet owners. Products sold out on Amazon.