I'm a storyteller who combines culture and instinct into words that matter.
Lauren Waters
CONTENT & STRATEGY
Every brand has a story. Let's make it a good one.
I'm a child of the Internet. And not an iPad kid. A true dial up survivor. I remember a time when words were all we had here on the World Wide Web.
Even now with an endless feed of strangers beamed right into our eyeballs, there's still a big idea and a few words to hook people.
The media and words may change, but stories never will. Who doesn't love a good story? I sure do. And I love helping brands tell theirs.
What I Do
It's easy for brands to get stuck between what they think they should say and what their audience needs to hear. My approach gets brands unstuck with content that actually moves the needle.
Know Thine Audience
Reddit hates to see me coming. I've never met a Wikipedia rabbit hole I didn't like. I love to get inside an audience's minds to understand their hopes, fears, desires and barriers. In their own words. It's a depth that regular personas don't quite reach.
Intuit Between The Lines
The data is where many people stop. I take it a step further and look for the motivations behind the insights. It's the only way to really understand what will click. This is where I ask why the audience feels the way they do so I can deliver how the brand will help.
Write For People
It's a simple human truth that people want to feel seen and heard. Which means that content must be simple. I leave the jargon on the cutting room floor. When the message resonates on a deep, emotional level, the choice becomes obvious. And that's magic.